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Effective pricing strategies are essential for maximizing revenue and profitability. This presentation provides a framework to create pricing strategy with actionable insights for implementing effective pricing optimization strategies, ensuring businesses can stay ahead in a competitive landscape. It explores key dimensions of pricing optimization, including customer segmentation, market dynamics, product differentiation and brand perception, price-value ratio, and price sensitivity. By leveraging AI and Data Science, businesses can analyze vast amounts of data to predict optimal pricing in real-time and personalize offers. These advanced technologies enable the development of robust pricing frameworks that enhance competitiveness and drive growth. Additionally, understanding how customers perceive price fairness and value is crucial for setting prices that resonate with different market segments.

Dr. Manoj Chopra is the Vice President of Strategic Pricing at Cinemark. He has extensive experience in strategic pricing, data science, and AI, having previously held senior roles at EssilorLuxottica, Michaels Stores, and Con-way. Manoj has also worked at FedEx Services and Blue Yonder. He holds a Ph.D. in Industrial Engineering from Kansas State University, an M.S. from the Asian Institute of Technology, and a B.S. from Indian Institutes of Technology Roorkee.